The industry of B2B, B2C, and Secondary Packaging has gone through some amazing changes in 2020, and at CHL Packaging we have experienced one of the busiest quarters on record. The high demand for warehousing space has been driven by higher consumer and business demand for rapid fulfillment since the e-commerce era is in full swing. As buying habits are continuing to evolve, the secondary packaging and warehousing community must prepare to meet the rising demands on all levels. In response to consumer, technology, and economic trends in 2020 many businesses like CHL Packaging have been adjusting to the huge influx in demand for warehousing and B2B, and B2C fulfillment. Although everyone has to adjust to the new consumer habits during these trying times, it’s always the people that count.
As consumer preferences, technology, e-commerce, and marketing continue to grow and evolve, so does the industry of secondary packaging and its significant place now in global supply chain efforts. As a company that has been in business for over 50 years, at CHL Packaging we know that taking care of people and not just business has to be a top priority. As consumers rely more and more on eCommerce, the trend for many warehouses is not just B2B anymore. The warehousing industry will need to learn how to manage more B2C and serving as the middleman between a retailer, wholesaler, and customers.
Businesses involved in secondary packaging have a very important role in 2020 to not only protect products moving through the supply chain but also to preserve the appearance and integrity of the products, provide information to consumers, and share brand messaging. Whether your business is as an independent vendor, big-box online marketplace, or e-commerce store, choosing how you do secondary packaging for your product is a step that should never be overlooked no matter how big or small your business. As highly experienced contract packagers CHL Packaging has been helping partners with the delicate balance of form and function in 2020, allowing secondary packaging to excel in its many pivotal roles.
Secondary Packaging: End Of Year Trends You Can Count On
The end of year trends of social distancing and closures of non-essential businesses amid the continuing COVID-19 pandemic are reshaping this “ new reality” for the entire world. Forward-thinking companies like CHL Packaging are eager to support the secondary packaging requirements for clients and realize how much secondary solutions add value in 2020. The role of secondary packaging is not just about building an attractive final package, branding display, or logistics purposes. It’s also about protecting and collating individual units for storage, including packaging made to display multiple product units for sale. The best secondary packaging companies are making businesses ready for higher demand in 2020 with packaging that includes retail-ready packaging (also known as RRP), as well as shelf-ready packaging (also known as SRP), and counter-top display units (or, CDUs).
One of the many things you can count on an experienced packaging company like CHL Packaging to do for your business is to prioritize your product security. Protecting products with protective padding materials such as bubble wrap, packaging tissue, and packaging foam is highly effective for keeping your product in one piece during shipping.
At CHL Packaging we know that first impressions do count. When your products arrive it is an opportunity to present your brand and show thoughtful customer service through quality packaging design. Our attention to detail significantly boosts customer satisfaction and helps to project a positive image of your brand.
Secondary packaging serves multiple functions for B2B and B2C producers and their on-line customers and the list of vital packaging processes includes things like:
- Shrink-wrapping
- Registered bundling
- Cartoning
- Counting
- Tipping
- Overwrap & blister packaging
- Clamshell packaging
- Club packs
- POP displays
- And so much more!
Moving forward secondary packaging will play a progressively more visible role in branding and display strategies as big box, club stores, or retail outlets rely on companies like us somewhat for graphics and brand messaging to inform consumers and to “lure” them into a purchase. Bundled multi-packs, POP displays, variety packs, and BOGO’s are increasingly popular and puts businesses at an advantage for the new high volume shopping.
For secondary solutions that work from the inside out in 2020, you can count on CHL Packaging. We have been delivering dependability, protecting products and brands for over 50 years. Want to explore our services and see why you can count on us, one package at a time? Click here and let’s get started!
